School’s out for the summer and we are thrilled to have discovered a uber cool, comfy, playful, high quality label for the kids to knock around in over the holidays. Tweens can be hard to please when it comes to fashion. My two both definitely have their set styles, and at the end of the day, if it’s not comfortable, they won’t wear it. ALFIE has a range of basics with a modern edge. Think paint splatter, graffiti, bow ties, ice creams, monochrome, stripes…the whole gang is there! And not only that, the baby fits it too. A one stop shop for kids aged 2 -12, count us in!  xC

Stand By Me moment: The kids were thrilled to discover a dead end section (no longer in use) railway track they could explore.

That’s a wrap…you can shop Alfie Apparel HERE

Eddie wears: ALFIE Apparel paint splatter and stripe tees, BOBO CHOSES long-sleeve top, SUDO shorts, VANS skate shoes, RAYBANS, BEAU HUDSON slouchy beanie. Lily wears: ALFIE Apparel paint splatter leggings, tees, skirt and bodysuit, RAYBANS, SALTWATER SANDALS, MILK AND SODA Fedora Hat, BOBO CHOSES backpack. Ruby wears: ALFIE Apparel bodysuit and skirt.